MAISON 10 is an online and retail store concept created by Tom Blackie (New York), Henri Myers (New York) and Carsten Klein (Amsterdam).
MAISON 10’s first retail store opened in NoMad (North of Madison Square Park) in New York City on Sunday, July 10th 2016. MAISON 10 features 10 highly desirable items across 10 different categories for a period of 10 weeks i.e. a total of only 100 items are available online and in-store.
BAGS, BOOKS, CANDLES, FRAGRANCES, GIFTS, HOMEWARES, JEWELRY, MEN’S ACCESSORIES and WELL-BEING. A 10th category changes every 10 weeks. We commenced with New York City, the 2nd cycle was Fashion, the 3rd was Celebration and the 4th is Passion.
At the end of each 10-week period the product from each category which has sold the most units (combined online and in-store sales) will remain for the following 10 weeks.
The retail space will also feature 10 works from one artist each 10-week period. In our first 10-week cycles, we were proud to present to you Timothy Atticus, Paul Morris, Chelsea Hrynick Browne and Adam Handler. We are currently showing the work of Bart Vargas.
Additionally, and at the core of the business, is the fact that 10% from the sale of each product will be donated at the point of sale to one of 10 charities (not for profit organizations) that the consumer will select. Nine of these charities have been selected by the founders and the 10th will be chosen by the designer of each product.