4 WEST 29TH STREET
646 590 1291
MON – SAT 11 am – 7 pm
SUN 12 pm – 6pm
MAISON 10 is a unique platform for talented, innovative designers and artists to bring high-quality products to a wider market by using ethical consumerism as its core concept. The brick and mortar boutique located at 4 West 29th Street in NoMad (North of Madison Square Park) features 10 hand-selected items across 10 different categories for a period of 10 weeks. Each customer has the option to choose which one of 10 charities receives a 10% donation from their purchase at the point of sale.
The founders Henri Myers (New York), Tom Blackie (London) and Carsten Klein (Amsterdam) developed the MAISON 10 concept to introduce and empower consumers to make ethically informed choices.
The 10 highlighted categories include: ART, ACCESSORIES, BEAUTY, CANDLES, FRAGRANCES, GIFTS, HOME GOODS, PRINT and WELL-BEING products. A 10th rotating category commenced with NEW YORK CITY, the 2nd cycle was FASHION, followed by CELEBRATION, PASSION, EQUALITY, ADVENTURE, POP, LOVE, DREAM, TOP TEN, SUMMER, MAGIC, SILVER + GOLD, WOMAN, QUEER PRIDE LOVE, COMMUNITY, ILLUMINATE, HOME, HOLIDAY and LOVE 2021. The current cycle is QUEER + SEXY.
At the end of each 10-week period the product from each category which has sold the most units (combined online and in-store sales) will remain for the following 10 weeks.
Every 10 weeks we launch a wonderful new exhibition featuring 10 new artists.
The latest CYCLE 23 curation is QUEER + SETY and the current exhibition is a mixed showcase of 10 amazing LGBTQIA+ artists from around the world.
At the core of the business is the fact that 10% from the sale of each product will be donated at the point of sale to one of 10 charities (not for profit organizations) that the consumer will select.
MAISON 10 has pre-selected nine of the 10 charities as part of its concept, supporting an array of organizations that range from regional, national and international not for profits such as: ACLU, The Ali Forney Center, City Harvest, The NY Alliance Against Sexual Assault, Media Literacy Now, Orange Babies, Hearts of Gold, Housing World, Sage and The Wild Bird Fund.