News

Every month is Pride month for us. But today’s message comes with an extra flourish of a rainbow flag and a nostalgic flip of our drag wigs (any excuse!). Happy Pride month, everyone. There will be events aplenty at MAISON 10 as we mark the fight for LGBTQ+ rights that started at the Stonewall riots in 1969 and continues today. Your support of businesses like ours, a gay-owned gallery that celebrates queer designers and our artist allies, is a big part of that fight, and we thank you.

Continuing our monthly focus on the incredible MAISON 10 community, celebrating the diverse talents, colorful personalities, and beautiful souls that make this so much more than a store – please meet Rashmi Gill. 

Growing up in England, the daughter of immigrants, Rashmi did what any “good little Indian girl” would do, and trained as a lawyer. But a yearning to explore her creative side led to a successful side hustle in photography. When she moved to New York six years ago, she launched her photography business full time (her work recently appeared in Vogue). She lives in the city with her husband and two young children, and is chair of the board of the New York City Alliance Against Sexual Assault, one of MAISON 10’s adopted charities. This is her story.

First off, a massive shout out goes to our friend Alvin Hall, who has just won a Best History Podcast Ambie award for 'Driving The Green Book', his powerfully told journey through the segregated South, from Detroit to New Orleans. Give this a listen ASAP.

In other news, this week’s sunshine has us dusting off our sunglasses and getting our bodies prepped for shorts weather. Look out, New York, we're coming for you! Welcome to our 10 early summer essentials. 

If you’re wondering why our newest cycle is ‘ALL WOMAN’, you don’t have to look too far. It’s at least partly inspired by the brilliant, beautiful, badass women who made us what we are today. So, in honor of Mother’s Day this Sunday, we want to introduce you – our MAISON 10 family – to Maria and Helena. Our beloved moms.

Joh Siff helped launch Comme des Garcons in the US in the early 1980s, then moved on to high-level roles at Prada. Now founder and CEO of her own strategic business advisory and brand consultancy, she works intimately with early to mid-stage luxury and fashion projects, helping them uncover their archetypal meaning and underlying story.