News

Reasons to feel lucky

Reasons to feel lucky

We’re feeling lucky today. Because not only is it St Patrick’s Day – waving a shamrock to our amazing friends at the John Doe, whose burgers we’re already drooling for as we write this. But also, we’ve got our vaccination appointments – woohoo! – bringing us one step closer to a world in which we can hug each other again.

It's our anniversary!

It's our anniversary!

Celebrating 6 months back "home" on W29th St

Ten Little Treasures – the 2021 remix

Ten Little Treasures – the 2021 remix

Back ... oh *counts on fingers* ... about two lifetimes ago, we promised you a series of our 10 Little Treasures, a regular list of our favorite small, local brands that are doing incredible things despite the current challenges.

The timing was particularly apt. On the front cover of December’s New York magazine, the stark price paid for the pandemic by small businesses was clear. In words, photographs, and illustrations, it paid tribute to stores we’ve lost for ever – 500 goodbyes to bodegas, bars, cafes, coffee shops, hair salons,...


MAISON 10 IN THE NEWS

MAISON 10 IN THE NEWS

Patch covers MAISON 10 fire fundraiser

Fire damage at MAISON 10

Fire damage at MAISON 10

We’ve talked a lot about the power of our wonderful MAISON 10 family in the past, but last night we saw your love in action.

After our Love 2021 tree caught fire (the irony isn't lost on us), hundreds of you responded with messages of support, offers of help, and physically showing up with hugs and cups of tea and other practical stuff.

Thankfully, no one was hurt in this horrible accident, and our heartfelt thanks goes to the fire department, who responded swiftly to our call. While it’s devastating, we're determined to be back, stronger than ever.

In...